Swivel Is Now in the Slack App Directory

We're genuinely thrilled to share this news: Swivel has been approved to the Slack App Directory.

For those unfamiliar, the Slack App Directory is the official marketplace where Slack users discover and install apps that extend their workspace. Getting listed means Swivel went through Slack's review process — security checks, functionality standards, and quality requirements — and came out the other side with their seal of approval. For teams evaluating recognition tools, it's a meaningful signal that Swivel is built to Slack's standards and plays nicely with everything else in your workspace.

What this means for your team

Practically speaking, listing in the Slack App Directory means Swivel is now searchable and installable directly from within Slack. Your IT and security teams can review Swivel through Slack's App Management dashboard. And for anyone who's been on the fence about trying it, the directory listing offers one more layer of assurance that Swivel is a legitimate, well-built tool — not something cobbled together over a weekend.

More importantly, it means more teams can find us. We built Swivel because we believe recognition should be fun — that a spinning prize wheel in Slack is genuinely a better experience than a form submission or a thumbs-up emoji that disappears into the feed. The directory puts that belief in front of a much larger audience.

Why we built Swivel

The premise behind Swivel is simple: good work deserves a moment, not just a message. When someone closes a deal, ships a feature, or simply shows up for a teammate in a hard week — that deserves something the whole team can witness and participate in.

We built the spin wheel format deliberately. The anticipation of a spinning wheel, the whole channel watching it slow down, the reaction pile-on when it lands — these are small things, but they create the kind of shared experience that distributed teams rarely get to have. Recognition becomes an event rather than a notification.

Being in the Slack App Directory is a milestone. But it's also just the beginning. We have a lot planned for Swivel, and we're grateful to be building it alongside teams who care about making work a place people actually enjoy showing up to.