Productivity

How to Leverage Swag for Employee Recognition

Discover how to leverage branded swag for effective employee recognition, including tips on personalization, aligning with company values, and integrating swag into existing programs, along with top websites to find high-quality customizable swag items.
leverage company swag as a tool for recognition and appreciation
Written by
Swivel Team
Published on
March 27, 2024

Let's face it, when you're not rubbing elbows with your coworkers in the office every day, it can be tough to really appreciate or even notice all the hard work they're putting in. With so many of us working remotely these days, building that culture of recognition and saying "thanks for going above and beyond" in one form or another is more important than ever if you want to keep your team happy and stick around. 

Sure, we've talked about some basic ways to pat folks on the back, but sometimes you need to take it up a notch. One fun idea? Send them some company swag! Getting a cool branded hoodie in the mail feels way more exciting than just another email or Slack post saying "good job."

Swag is like that high-five you can hold onto, until the washing machine says no more.

In this guide, we'll cover why swag is a great way to make your team feel appreciated, recognized, and valued for their hard work. We’ll also share some awesome websites to customize swag for your company. Whether it's planners, water bottles, tech gadgets, or cozy gear, you'll find swag-spiration to delight your dedicated team.

Let’s first take a look at swag in the wild. 

A post on X sharing swag received from a company
A post on X sharing swag received from a company

While that’s a customer promoting another company, swag has also become a hot trend for employee recognition and rewards. Repping your company's gear gives folks a sense of pride and belonging, with a personal touch all bundled in one.

That's one of the biggest pluses of swag - it's so versatile! Everything from comfy branded sweatpants and tees to gadgets and personalized accessories. You can really get creative and pick swag items tailored to what your team members actually want and like. And maybe no stress balls, either.

But the best part about swag? It sticks around as a constant reminder of how valued your employees are. Cash bonuses get spent and forgotten, but branded swag becomes part of their everyday lives. Can you imagine how pumped you'd be using that slick water bottle or notebook with your company's logo and a "thanks for killing it this quarter" message? It's like a permanent high-five just for doing amazing work.

Incorporating Swag into Your Recognition Strategy:

Let's talk about strategy. How can you really make those sweet branded goods land with your team in a meaningful way? Here are some pro tips:

1. Personalize, personalize, personalize. Don't just grab any old thing - put thought into what specific items your individual team members would actually vibe with. When the swag feels personalized to their interests and personalities, it shows you really see and value their unique contributions. That personal touch strengthens the company-employee bond big time.

2. Make it meaningful. The best swag aligns with your company culture and values in an authentic way, just like the best present does. For the eco-warriors, look for sustainable swag. Selecting meaningful items proves you're invested in their overall satisfaction and well-being.

3. Swag-ify your current programs. You've got recognition programs in place already? Perfect! Amplify their impact by integrating fresh swag. For example, if you’re using Swivel, the spin-to-win app for Slack, offer swag as a prize team members can win. Allow them to choose!  This way, whether celebrating a work anniversary, giving props to top performers, or just saying thanks for a job crushing it, slick swag makes the recognition way more memorable. 

4. Set the context. Don't just start handing out random tees and water bottles. Explain to your team first that swag is an intentional way to recognize their hard efforts. Make it clear each item was carefully chosen as a tangible token to show real appreciation for their dedication. Let them know this swag signals their awesomeness!

Just to say it again: If you’ve made it this far and are wondering how to introduce swag as a prize to your team, we’d suggest checking out Swivel, the spin-to-win app for Slack. Swivel allows you to offer up to 12 prizes per wheel, and depending what the user lands on, they win that prize. With Swivel, you can even make the swag prize competitive, valuable, and easy to win all at the same time, not to mention easy fun, interaction, and recognition!

Top Websites for Swag:

Now that we understand the significance of swag in employee recognition, let's explore some top websites where you can find high-quality swag items to elevate your recognition game. Just a heads up, we are not being paid in advance for these suggestions, but signing up to any of these services might make us a small commission via their respective affiliate or referral program.  

1. Custom Ink:

Custom Ink is a leading provider of custom apparel and promotional products. With a user-friendly design tool and a wide selection of customizable items, Custom Ink makes it easy to create unique swag that reflects your company's brand and values. Whether you're looking for custom t-shirts, hoodies, or accessories, Custom Ink has you covered.

2. 4imprint:

4imprint offers a vast selection of promotional products, including apparel, drinkware, tech gadgets, and more. With fast turnaround times and competitive pricing, 4imprint is a convenient choice for sourcing swag items for employee recognition programs. Their extensive product range ensures that you'll find the perfect swag to suit your team's preferences.

3. Swag.com:

 Swag.com, trusted by Uber, Target, Disney, and many more, specializes in high-quality, customizable swag items that are sure to impress. From eco-friendly products to premium corporate gifts, Swag.com offers a curated selection of items that are both stylish and functional. With options for customization and branding, you can create swag that aligns with your company's identity and values.

4. Merchology:

Merchology is a go-to destination for premium branded merchandise from top brands like Nike, Adidas, and Patagonia. Whether you're looking for athletic apparel, outdoor gear, or luxury accessories, Merchology has a wide range of high-end swag items that are perfect for recognizing top performers and valued employees.

5. Printful:

Printful, used by AMC and CBS, offers on-demand printing and drop shipping services for custom apparel, accessories, and home goods. With Printful, you can create custom-designed swag items with ease, whether it's a unique t-shirt design or a branded tote bag. Their user-friendly platform and integration with popular ecommerce platforms make it simple to order and distribute swag items to your team.

What are your favorite swag items? We’re all ears! Drop us a line at support@playswivel.com and we’d love to feature your internal prizes!

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